Craig Dunn

Channel Audit

A strategic review of your channel, content and decision-making to identify what is helping, what is limiting growth, and what deserves attention first.

Service summary

A channel audit is a structured review designed to show where your content is helping, where it is creating friction, and what deserves attention first.

Why people usually come for this

Most channels are not failing because of effort. They are usually carrying unclear signals: mixed positioning, inconsistent topic choices, weak packaging, or content decisions that make sense individually but do not strengthen the channel as a whole.

This review helps make those patterns visible so the next decisions become clearer.

What’s included

  • Channel structure review
  • Content direction
  • Messaging signals
  • Written recommendations

Who this helps

  • Channels without clear traction
  • Creators unsure what to adjust
  • Businesses using YouTube strategically

What you leave with

  • Clear priorities
  • Better signal awareness
  • Stronger next decisions